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Starting in March, some (though not all) apps with "free" in their titles were being rejected.In December 2017, Apple revamped its search ads program to offer two distinctive versions; "Search Ads Basic" is a pay-per-install program aimed at smaller developers, in which they only pay when users actually install their app.In November 2014, due to pressure from the European Commission, Apple updated App Store so that all apps that have no charge to download are labeled "Get" instead of the previous "Free", due to many "free" apps' inclusions of paid in-app purchases.
The "Subscription Model" enables ongoing monetization through renewable transactions.
The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its i OS operating system.
The store allows users to browse and download apps developed with Apple's i OS software development kit.
However, the following month, i Tunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".
On January 4, 2018, Apple announced that the App Store had a record-breaking holiday season according to a new press release.